Growth feels random. It usually isn’t.
The Revenue Bottleneck Quiz turns the symptoms you can see into the one layer most likely holding growth back.
free · about five minutes · no store access needed
Most stores don’t have a hundred problems. They’ve got one. They’re just usually busy fixing a different one.
Traffic, conversion, retention, with nine layers underneath. The whole skill is finding the one that’s actually leaking, then fixing it in the right order and proving it without betting the budget. That’s the Revenue System.
// Black Friday 2026
The Black Friday Build
Your Black Friday campaign, planned, built and managed. We work through the economics, test the message, build the offer and page, and run the follow-up as the campaign goes live.
The standard Funnel Build closes one leak for one buyer and offer. The Black Friday Build includes campaign management through the seasonal rollout.
| Included | Separate fee |
|---|---|
| Black Friday Plan | $1,500 |
| Message testing | $1,500 |
| VIP pass setup | $2,800 |
| Offer build | $2,200 |
| Offer page | $3,300 |
| Five-email follow-up | $3,300 |
| Card in the box | $1,100 |
| Campaign management | $1,300 |
|
If commissioned separately
NZ$17,000 + GST
| |
All separate fees are in NZD, excluding GST.
// Client feedback
Allpress Espresso
Platform development and ongoing support.
“At this stage it doesn’t feel like an agency relationship, rather that Damian is part of the Allpress Espresso business.”
We don’t guess. We find the one layer that’s broken.
Most “conversion problems” aren’t. And most “traffic problems” have nothing to do with traffic. The fix for each layer is completely different, so the diagnosis is the whole job.
// and the order matters. traffic, then conversion, then retention.
Traffic
The right people, on the right page, expecting the right thing. Not more clicks, better-matched ones. Channel selection · qualification · page handoff.
Conversion
Belief before price. The value lands, the page fits the visitor, and the real objection is cleared. Offer design · page alignment · friction removal.
Retention
The second purchase, designed before the first one ships. Not a discount fired into a cold list. Segmentation · purchase loop · trigger timing.
How we work
Diagnose. Prioritise. Build. Measure.
However you come in, the work runs the same way. Diagnosis first, always.
Diagnose
We read all nine layers of your store and find the leak that is costing you the most.
Prioritise
We rank the fixes by what each one will win you, and agree the order with you.
Build
We build the fix on your store, done for you, not handed back as a to-do list.
Measure
We measure against your baseline and show you exactly what moved.
On paper they looked great. They were quietly losing 95%of their customers.
fragrance brand · loyal buyers · a retention problem hiding as a conversion one
Their returning-customer rate on the Shopify dashboard looked healthy. Over 40%. Plenty of new customers, and some of them placing 50 or more orders.
Dig underneath and they were losing 95% of customers, year on year. People who loved the product, ordered steadily for a few months, then quietly disappeared when life got in the way and the habit broke.
They thought it was traffic, or ads, or pushing average order value up. It wasn’t. It was retention. Nothing on their dashboard was wrong. It just didn’t show the people leaving.
// a real store, kept anonymous. we found the leak. we never got to fix it.
Two ways in. Both start with finding the actual problem.
Start free and see which layer's weakest, or have us find the leak properly. The Plan credits toward a build in full.
The Plan
Find out what's leaking, what it's costing you, and what to do about it, in order.
If it doesn't find you a leak worth more than the Build costs, you don't pay for it, and you keep the Plan.
Start the PlanThe Build
We close it. One buyer, one offer, one funnel, live on your store.
The Plan credits toward it in full.
Book the call
You can’t fix what you can’t see.
Take the free Bottleneck Quiz and get a clearer read on the layer holding growth back. About five minutes, using numbers you already have.