Your store is losing sales somewhere you can’t see.
The Store X-ray runs the same teardown we’d do by hand, and shows you the one thing to fix first.
Most stores don’t have a hundred problems. They’ve got one. They’re just usually busy fixing a different one.
Traffic, conversion, retention, with nine layers underneath. The whole skill is finding the one that’s actually leaking, then fixing it in the right order and proving it without betting the budget. That’s the Revenue System, and the rest of this page is us running it in the open.
We don’t guess. We find the one layer that’s broken.
Most “conversion problems” aren’t. And most “traffic problems” have nothing to do with traffic. The fix for each layer is completely different, so the diagnosis is the whole job.
// and the order matters. traffic, then conversion, then retention.
Traffic
The right people, on the right page, expecting the right thing. Not more clicks, better-matched ones. Channel selection · qualification · page handoff.
Conversion
Belief before price. The value lands, the page fits the visitor, and the real objection is cleared. Offer design · page alignment · friction removal.
Retention
The second purchase, designed before the first one ships. Not a discount fired into a cold list. Segmentation · purchase loop · trigger timing.
How we work
Diagnose. Prioritise. Build. Measure.
However you come in, the work runs the same way. Diagnosis first, always.
Diagnose
We read all nine layers of your store and find the leak that is costing you the most.
Prioritise
We rank the fixes by what each one will win you, and agree the order with you.
Build
We build the fix on your store, done for you, not handed back as a to-do list.
Measure
We measure against your baseline and show you exactly what moved.
On paper they looked great. They were quietly losing 93%of their customers.
fragrance brand · loyal buyers · a retention problem hiding as a conversion one
Their returning-customer rate on the Shopify dashboard looked healthy. Plenty of new customers, and some of them placing 20 or 30 orders.
Dig underneath and they were losing 93 to 95% of customers. People who loved the product, ordered ten times over six months, then quietly disappeared when life got in the way and the habit broke.
They thought it was traffic, or ads, or pushing average order value up. It wasn’t. It was retention. Give people a reason to come back and stay front of mind, and the habit doesn’t break.
// a real store, kept anonymous. what looked like a conversion project was really a retention one.
Same method, your pace.
Start free and build it yourself, or have it done for you. The Toolkit credits toward a build when you’re ready.
Toolkit
The tools and templates, for the founder who’d rather build it themselves.
Credits toward a build
Funnel Build
One funnel, done properly. A low-risk way to see our methods work on your store, especially if you’ve been burned by an agency before.
The worked example
Funnel System
The coordinated set of funnels that actually move your revenue, built to pull together.
The ones that count
You can’t fix what you can’t see.
Run the free Store X-ray and see exactly where your store’s leaking. About forty seconds, on your own URL.